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Home Generator Demand Currently Surpassing Supply

2021 has been an eventful and record-breaking year for many different reasons. A major reason being the unprecedented weather we’ve experienced in the south and the power grid’s failure to keep up.


From extreme tornados, snowstorms, and hurricanes, the power grid has taken quite a hit this year. If you’re considering purchasing a home generator to protect your home from outages due to these types of weather events, you’re not alone.

In fact, engineers and experts have been warning us for years about the need for a shift in upgrades and spending as far as the electrical grid is concerned. Our power grid is outdated and overloaded, meaning outages are only going to increase in frequency and duration if this issue isn’t resolved.

If the problem is the power grid’s failure and lack of resiliency during extreme conditions, the logical alternative is to make sure we’re able to generate our own electricity.

Because of this, many people have recently made the decision to buy and install standby generators. This sudden surge in interest, coupled with the recent cost increase in materials for generators is causing an imbalance in supply and demand. Generator companies like ours are now receiving hundreds of calls a week compared to their typical 20-30 calls a week. And while it’s normal for generator costs to fluctuate with the market, the recent cost increases are unparalleled.

Although the demand is outpacing the supply at the moment, it will eventually even back out, so if you’re thinking a home generator is for you, there are a few things to keep in mind right now with the hectic supply and demand.

While we’re seeing more new customers than ever, we’re doing everything we can to ensure our customers never have to go without power again. Here at Northside Power, we’re an authorized Cummins, Briggs & Stratton, and Generac dealer, and Cummins are handling the cost and demand increase fairly well. We have plenty of Cummins home generators in stock in our warehouse, so there is no waiting list to buy a Cummins standby generator from us at this moment. However, installations might be running a bit behind since this is an unprecedented busy time.

Whole-home standby generators are a great alternative to relying solely on the shaky power grid, and we want our customers to know we’re doing our best to ensure they have that option. Because the demand for standby generators is at an all-time high right now, we’re working hard to keep our customer’s lights on no matter what.

If you’re considering a home generator during this time, we provide free estimates to help you decide which generator best fits your needs. Give us a call at 501-315-7213; we love to talk generators!